CLAUDIA MARIAN 

 

 

STRATEGIC MANAGEMENT 

 

Purpose of the course 

 

Strategic Management aimed to give insight into Mintzberg's 10 schools of thought categorizing the field of Strategic Management and focusing on the role of strategy into the brands' development. 

 

Content

 

The course was supported through a mix of theoretical notions from the books 'Foundations of Strategy' by Robert M. Grant and ' Strategy Safari' by  

Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel. Throughout the Strategic Management course, I gathered knowledge in relation to the design school, the positioning school, the entrepreneurial school, the cognitive school, the environmental school, the cultural school, the planning school, the learning school, the power school and the configuration school.  

 

Reflection 

 

Throughout the Strategic Management course, 'debating' was used as the main learning method in gathering the relevant knowledge about the advantages and downsizes of the Mintzberg's Strategy Schools. By debating, I achieved to understand which are the strenghts of each school of strategy in comparison to the others, when is it properly to make use of a particular strategy, and especially for which kind of brand would be suitable. Also the method of debating was a valuable learning approach as through this I succeeded in improving my skills in oral presentation and in supporting strong argumentation.