CLAUDIA MARIAN 

 

 

PUBLIC RELATIONS 

in process 

 

Purpose of the course 

 

Public Relations aims to give an insight into how to succeed in creating Corporate Communication by taking into consideration company's different value chain functions and stakeholders. Also, tools for communication, communication strategies in managing the good and bad times of the company,  the process in planning a PR event , the development of social media over time are studied in depth throughout the PR course. 

 

 

Content

 

The course is based on a mix of theoretical notions from the book 'Corporate Communication, A guide to theory & practice', 4th edition

Joep Cornelissen, case studies and oral presentations. 

 

Reflection 

 

I consider PR course as one of the most enjoyable and informative ones as it highly matches my interest into communication. I have always thought that it takes good skills in saying a good story at the right time and to the right people, and mainly this is what this course taught me. It is highly essential to know to whom you address in order to adapt your communication style and choose the right message themes. Moreover, it is important to choose what to say and how to say it. Pretending in being a ' good citizen' might result in ' green washing', fact that might be dangerours for the brand's image and reputation. 

 

Also, after this course, I consider communication an essential managerial tool but also a link between the brand corporate identity, brand actions and stakeholders that might help keeping the good reputation of the company and recovering it from the bad times. 

 

For the final assignment I chose to work on recovering the reputation and image of the fashion brand American Apparel. The strategy will include a media plan, campaign, and also a press release to highlight  the launch of our efforts.