CLAUDIA MARIAN 

 

 

GRAPHIC DESIGN 

 

Purpose of the course 

 

Use the Adobe Package and Graphic Laws in redesigning a well-established brand with a sustainabale approach. 

 

Reflection 

 

Throughout this course I used my skills in Adobe Photoshop, Adobe Illustrator and Adobe InDesign in order to redesign Jack & Jones visual Identity with a sustainable approach by focusing on the recycling of denim. 

For this, I performed both groupwork and work individually in order to fulfill each stage of design process development: Research - Ideation - Sketching Process- Mock-up Draft Production - Smash your Brand Model. 

 

The Graphic Design course helped me in understand the process that I have to follow in working with brand identity and what parameteres I have to take into consideration in order to develop a professional work that matches the brand's identity and values. 

 

 

# redesign of Jack&Jones' logo #redesign of Jack&Jones' label #redesign of Jack&Jones' packaging