CLAUDIA MARIAN 

 

 

DEMAND ANALYSIS & SCENARIOS 

 

Syllabus 

 

The course aims to introduce us to forecasting, creating scenarios and time series in order to be able to analyze current trends and predict how the future might look like concerning a specific area. 

 

The Process 

 

The process within Demand Analysis & Scenarios is highly complex, giving a practical insight into how to analyze the development of a trend over time by using data base statisics and working in Excel but also create possible scenarios for it, outlining the future perspective of the trend.

 

I find working with scenarios very interesting and rather meticulous, as you have to gather and analyze all factors that influence/might influence a trend , such as the external factors outlined through the PESTEL Model.  

For creating scenarios, I used the TAIDA Model: Tracking - Analyzing - Imaging - Deciding and Acting. Tools in Excel such as: line curves, exponential curves, coefficients and logaritmes were being used in order to define time series, growth rates and trend lines. 

 

The course combines both theoretical notions and practical exercises. 

 

The product 

 

For the final assignment we must undertake an indepth research and analysis considering the chosen trend. 

 

Reflection 

 

For this course, I chose to work with the 'Immigration in Denmark' trend. The process included finding a lot of statistical data and analyzing how many foreigners were moving to Denmark each year, since 2008 until the present and which are the countries that posses the highest number of immigrants in Denmark. Another interesting process to undertake was to find out and analyze the factors that contribue to the immigration in Denmark, and for this I was using the PESTEL Model. In the futher process, I will  build scenarios on this trend and come up with strong argumentation in supporting my findings.