CLAUDIA MARIAN 

 

 

BRAND STRATEGIES 

in process 

 

Purpose of the course 

 

The objective of this course is bringing solutions to the difficulties faced by the BELIKA Brand which is a menswear fashion company, based in Denmark, targeting the men between 40 - +65 years old. Also, throughout this course we have to apply different brand strategies in order to expand BELIKA'S target range towards younger men.

 

Content

 

The content of the course is mainly focusing on the BELIKA case. In order to gather more information, a visit to the company was neccessary.This provided us with a valuable insight into the difficulties that company is facing, such as: low sales, retail stores are interested in selling only the BELIKA'S basic collections, poor brand identity, no knowledge about the competition or which are the brand's competitive advantages. 

 

Reflection 

 

I consider that Brand Strategies would highly help me in combining effectively the learned theory with practice. Working on the problems of a real brand would give me the possibility to apply theory and put in value my skills aiming to work on one of the following areas: Brand's DNA, Brand Growth Strategy, Brand Elements, Research Design, Promotion/Communication, Consumer, webshop or Belika's products.